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現(xiàn)在市場競爭十分得激烈，能更好地把握住消費者資源是企業(yè)運營的重點和目標所在。而網(wǎng)絡營銷通過互聯(lián)網(wǎng)平臺企業(yè)能獲得更廣泛的潛在客戶資源。那企業(yè)如何把握這個客戶資源，需要企業(yè)把握好企業(yè)的網(wǎng)站建設。如何找到客戶資源的網(wǎng)站優(yōu)化和推廣和如何留住消費者的網(wǎng)站設計和轉(zhuǎn)化，是企業(yè)網(wǎng)站運營和發(fā)展的焦點。下面來淺談一下網(wǎng)站建設分析的步驟。 Now ten share market competition is intense, can better grasp the consumer resources is the key of the business and the target. The network marketing platform via the Internet enterprise getting broader potential customer resources. That how to grasp the customer resources, it is necessary to grasp enterprise website construction. How to find the website optimization and promotion of customer resource and how to keep the website design and transformation of consumers, is the focus of the enterprise website operation and development. Make sure you talk a website construction analysis steps. ◆ 網(wǎng)站建設第一步：準確的用戶目標定位和網(wǎng)站定位。 Website construction first step: accurate orientation of user goals and website. 用戶定位是網(wǎng)站建設前至為重要的一點。任何的網(wǎng)絡營銷，前期都需要投入時間來考察市場，去分析有多少的潛在客戶和這些客戶沒有被滿足的需求，再結合自身的資源和技術確定好自己網(wǎng)站的服務理念。只有把握好了消費者的所需，公司和網(wǎng)站有一個好的服務理念，才能獲得比較好的客戶群體和合作機會。總結一下就是，我們不能為了做網(wǎng)站而做網(wǎng)站，網(wǎng)站是為了網(wǎng)絡營銷服務的。 The user location is website construction is very important. Any network marketing, the early stage of the need to invest time to market, to analyze how many potential customers and the customers are not satisfy demand, coupled with its own resources and technology determine your web service concept. Only grasp the consumer needs, the company and the website has a good service concept, to achieve better customer group and cooperation opportunities. Sum up is that we can't to do website, web sites and web site is for the sake of Internet marketing services. ◆ 第二步：網(wǎng)站建設前期注重網(wǎng)站優(yōu)化。 The second step: prior to the construction of the website, pay attention to site optimization. 企業(yè)做網(wǎng)站的目的是什么?企業(yè)不需要的是網(wǎng)站，它需要的是通過網(wǎng)站來尋找互聯(lián)網(wǎng)上的潛在客戶資源。所以企業(yè)在網(wǎng)站建設的前期應在網(wǎng)站優(yōu)化上面投入較多的精力和成本。在產(chǎn)品，服務并沒有較大層次差異的情況下，能第一個進入消費者眼中的才能獲得最大程度的收益。網(wǎng)站建設的前期先把優(yōu)化做好，先去爭取訂單再來提高網(wǎng)站的制作水平，往往企業(yè)能得到更快速的發(fā)展。 What is the purpose of the enterprise do website? Companies don't need is a web site, it is need through the website to search for potential customers on the Internet resources. So in the early period of the enterprise in the website construction should put more effort on website optimization and cost. No bigger level differences in products, services and conditions, can be the first to enter the eyes of the consumer to achieve maximum benefits. In the early period of the website construction optimization, first to win the order first, then to improve the production level of web site, enterprise can often get more rapid development.